Fintech SEO - Get Customers using SEO
In this guide, we tell you why you need Fintech SEO and what steps you need to take to execute your SEO strategy and optimise your website.
Fintech is a booming industry and having a strong marketing strategy in place for your Fintech is crucial. You don’t want to miss the boat.
My time in the Fintech and Financial services industry has taught me that SEO is key to organic growth and visibility on SERPs. This is why my marketing agency provides bespoke SEO services. We want to help you succeed.
My experience in the industry tells me that Fintech startups need to build a strong SEO foundation first. In combination with other marketing tactics, such as email marketing, your Fintech could grow and scale up in under a year.
Let’s see how SEO can benefit your business and what you need to do to increase your customers.
Why SEO is important for your Fintech
SEO can do many great things for your business and website. The main benefits are these:
- The ROI is considerably better.
- You achieve organic growth.
- You surpass the competition on SERPs.
- You lower extra costs.
Better ROI and lower costs.
Once SEO is driving growth, you’ll notice better returns and fewer costs.
Particularly, fintech start-ups, which have a limited budget, find it tricky to decide on which marketing channel to invest their budget in. But I always suggest investing in an SEO specialist who will build a strong keyword strategy for your business. It is a method of getting back more without high risk.
For example, SEO reduces PPC costs. Although it is good to run both PPC and SEO at the same time for maximum results, if your SEO is generating enough leads and conversions, you can reduce your bids on Google Ads.
I always advise running both PPC and SEO as the best SEO strategies are underpinned by solid PPC data. The search queries report in Google Adwords tells you what keywords have converted leads into customers. You can then use these top-performing keywords in your SEO strategy.
You achieve organic growth.
We are a marketing agency experienced in building fintech brands and striving for lead conversions.
We help Fintechs of all stages grow organically, both their leads and their company.
How do we do this?
- Ensuring the website’s technical side and keyword strategy is competitive.
- By understanding your audience, and generating content and copy aligned to their needs.
- By creating backlinks with reputable websites, encouraging easier indexation by Google and higher ranking on Google.
Most Fintechs have the same initial objective: to scale up fast. However, that is an expensive procedure. My experience tells me that SEO can deliver the best growth at a lower cost, but it’s an approach that needs time and patience.
Our case study based on our crypto client’s work clearly shows how SEO can drive growth for your Fintech. Within 8 months, we managed to increase organic traffic to the website by keyword optimising the website and building SEO content to further support their SEO strategy.
You surpass the competition on SERPs.
The Fintech and financial services industry is extremely competitive. A lot of businesses in this industry often offer the same or similar services but with a different brand message in place.
How do you compete in an industry that is extremely difficult to survive in and make a breakthrough?
With the right keyword strategy in place, you can surpass your competitors on Google. A robust keyword strategy underpinned by keywords sourced from Google Adwords can help you climb the ladder past your competitors.
With SEO, you understand who your competitors are and the overall market you’re playing in. You understand the keywords they’re ranking for and how you can compete in the market as well.
How to do SEO for your Fintech.
There are a number of steps you need to do right in order to see the best SEO results. Focus on improving the technical side of your website, on refreshing your keyword strategy, writing relevant content based on keywords and building links.
Technical SEO.
Before strategising on your next marketing move, it is important that your website is fully optimised. What you need is a fast, mobile-friendly and indexable website for your users.
To audit your website and fix all technical issues, you can take these four steps:
- Crawl your website to identify any technical errors, such as missing title tags.
- Improve your page speed - both on mobile and on desktop.
- Fix issues that make your website’s UX unfriendly on mobile.
- Make sure that all your pages are indexable. Google should easily read and understand your pages.
Technical SEO is the first step in any SEO strategy. A seamless and easy-to-use fintech website keeps traffic to your pages and boosts our SEO initiatives.
Learn more on how to execute the perfect technical SEO audit here:
Keyword research & SEO content strategy
Keyword research is the core of SEO. Based on keywords, I optimise your website copy and build your content strategy. This approach drives the best results as you focus on attracting relevant traffic and enticing them with useful information.
My approach to keyword research is simple.
- I do a brief research on forums for topics relevant to your business. I look at questions real people ask and are curious about.
- I then research relevant keywords based on these topics.
I research keywords for your pages that are worth competing for. I look at the search intent of the user and identify the most relevant keywords to rank for, for your most important pages.
But I don’t just provide the keywords, I built a content strategy to help your Fintech rank No1.
Before building your content, I focus on identifying long-term keywords such as ‘What is…’ and ‘How to…’. Long-tail keywords drive traffic interested in information and in finding an answer to their problem. And content based on long-tail keywords will do that for you.
SEO content writing
SEO is not just research of keywords that people use on their web searches. It is also optimisation of content and copy.
- You built content on your website based on keywords you want to rank for.
- You built SEO landing pages based on these relevant-to-your-business keywords.
- You optimise and refine existing website copy based on your keyword strategy.
To generate conversions in fintech SEO, you could target the pain points of your customer. In other words, your content focuses on your customer’s pain points ‘targeting people who often already know about their problem, know what their solution is and are actively looking for it.’ These customers are ready to buy.
Choose long-tail keywords that focus on your customer who is ready to convert. For example, ‘best investment apps’ targets a specific customer, someone that wants to invest, knows that they will invest through an app and is actively looking to start their investment journey.
As a specialist SEO agency, the SEO strategy I provide includes clear instructions on the SEO content strategy, which is based on topics people are looking for instead of keywords. This method ensures that your content is also relevant and valuable to your customers.
Read more on our tips and tricks when writing SEO content here:
Link Building
A core part of SEO is link building, and it is usually ignored. Building internal links as well as external ones can boost the organic growth of your Fintech.
Internal link building is the easy part of SEO but building external links requires a bit more work as you need an external website to link back to you.
For instance, a successful link building campaign that I managed with Spotcap is the Spotcap Fintech Fellowship which is an 8k award to a master’s or MBA student. My team and I managed to work with well-known universities in the UK, increasing external links to the website and online visibility. Through this campaign, the brand not only gained trust and brand awareness but also skyrocketed to No1 on Google searches for ‘unsecured business loans’. All this with effective SEO tactics and link building.
Read more about how to leverage your PR and accelerate your business growth here:
Get customers using SEO
The Fintech and financial services market is a niche one. Fintech marketing is therefore a niche sector. But Fintech SEO almost always delivers the best organic results.
Don’t just take my word for it. Get in touch with our marketing agency today and I’ll happily answer your SEO questions.
Yaser Ayub
Expert in SEO and with over 15+ years of experience in the Fintech industry, I share my tips and insights on how to market your Fintech successfully and how to do SEO right.
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