Why a Technical SEO Agency is Essential to Your Business

'This website is SO slow'.

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What is the first action you take when a website doesn't load fast enough for you? You click away, don't you?

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In fact, 53% of people bounce if the website doesn't load within three seconds. If your website is slow, you need to fix that. 

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Focus on the technical side of SEO and fix all your technical issues to lower your bounce rate. 

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My expertise in SEO tells me that the technical element of it is the foundation and the heart of SEO. Even though it is essential for organic growth, it is often neglected by bigger agencies!

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Let's see why a technical SEO agency is essential to your business and how it can help you level up.

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What is SEO?

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SEO is a different process from technical SEO.

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SEO is a set of actions aiming to optimise your website and copy, and help your page rank as high as possible on Google.

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‍It is an umbrella term that covers the technical side of SEO, keyword research, SEO content creation and link building. If you do all these processes right, you improve your SEO efforts and your organic growth. 

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What is technical SEO?

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Technical SEO is all about fixing technical issues on your website, that improve your overall SEO efforts.

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‍The goal of optimising your website is to help Google efficiently index your pages and understand your services.

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I have worked with many clients who were fed up with past SEO agencies that delivered zero results after six months! It was because they neglected the tech side of SEO.

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Marketers should always conduct a technical SEO audit before starting their keyword research. Setting up the right technical foundation can prevent website issues in the future.

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Technical SEO issues that my team and I always look at are:

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• Page speed check
• Mobile usability
• URL structure
• Site architecture
• 404 error pages and 301 redirects
• Crawl errors

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Why is it so important that you technically optimise your site and how?

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‍Because when your website is fast and efficient, your users are happy. When your users are happy, they spend more time on your page. And spending time on your page means a higher ranking on SERPs because Google thinks it's a useful page.

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And to achieve that you need to pay attention to the following:

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Page speed

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This is the first thing I look at in any technical audit I do. Slow page speed increases the bounce rate and greatly affects SEO. When the bounce rate is high, Google thinks that your website is not relevant to the user's search.

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Consequently, your Google ranking is affected as well as your conversion rates.

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Google rewards the websites that give customers a better user experience. It rewards the websites that notice interactions on their site than the ones that people click out of. You need to check your page speed to avoid an increased bounce rate and lower rankings. When people bounce, they don't interact with your website.

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Google's new Page Experience update started in August 2021.

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These page experience signals will 'measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web'.

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Page loading time is a core element in Google ranking and SEO.

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Crawl errors and indexation issues

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I always look out for any crawl errors and indexation issues at the beginning of my audit.

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If crawlers are not able to read your pages, then they won't be able to identify issues such as:

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• Missing title tags and meta descriptions
• 404 pages
• Multiple occurrences of Heading 1s.

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These are issues that can be fixed easily. But only if you know that they're causing an issue after crawling your site.

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Also, when crawlers are not able to index a page, it means that your webpage is not visible on search engines. It is visible once your page is indexed.

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It is important that I solve crawling and indexation issues as quickly as possible. I want your page to run efficiently.

Mobile Usability

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Google has optimised its algorithm to prioritise great mobile usability.

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This is because people mostly use their phones to find the information they need. In fact, 95% of searches on Google are made through the phone.

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‍Optimise your website and make it mobile-friendly too for the sake of Google's new algorithm. If your website is not mobile optimised, then your page will not appear on SERP.

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Mobile SEO is just as important and it is now a technical part of SEO.

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URL structure

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The structure of your URL matters for SEO. Although it plays a minor factor in SEO and search visibility according to Google, it still is important.

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‍A URL link is a clear indication of what the destination page will be about, both to search engines and to people. It tells your user whether it's a page they'll visit or a blog. If the URL is relevant to the user's search, they will click on your site improving SEO and traffic rate.

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Also, a well-structured URL is useful due to its descriptiveness. For example, if there was a missing title tag, the URL provides the necessary information. You don't miss out on clicks and traffic.

Site architecture

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During my technical SEO audit, I make sure to look at your sitemap.

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A well-structured website is a must for SEO, as you help Google index your pages with ease. Poorly structured websites cause issues when it comes to indexing all these pages.

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For example, a website with too many pages and no structure could have orphan pages. These pages come up with no link to the actual website and Google is not able to index them.

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Unindexed pages don't help your SEO efforts. If a landing page built for SEO cannot be indexed, it doesn't help SEO as it is an invisible page. 

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Your site architecture should be well-structured. It will allow Google to index all your pages and improve your SEO.

404 pages and 301 redirect

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Many businesses forget to check their website for any broken pages, a technical mistake that affects SEO. Why? Because it increases the bounce rate! You need to be aware of any broken pages.

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• A 404 page indicates that the page you're trying to reach cannot be found. Possibly because the user typed the wrong URL or because the page was moved to a different URL.

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• A 301 redirect is when you tell Google that a page was moved to another URL, and which one. You essentially connect the content and page of that old URL to the new URL. If you don't redirect the old URL to the new one correctly, a 404 page will show up.

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Why does it matter that you check these technicalities on your website? Because if people keep on landing on broken pages, they click out. It shows Google that your website is poor and that users don't want to visit. This affects SEO and organic traffic to your site.

How can a technical SEO consultant benefit you?

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The best SEO strategies are built on strong technical SEO foundations. An SEO expert can do that for you.

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Search Engine Optimisation is not just keyword research and website optimisation. It's a combination of five things done right, with a focus on the technical side first. SEO marketers know best how to execute smart strategies for the search engines.

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An experienced technical SEO consultant can help your business grow organically. Growth is achieved with an SEO strategy that equally focuses on all aspects of SEO.

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My experience in the B2B and B2C market has consistently driven organic growth and generated leads for my clients. My team and I know what works and what doesn't in the industry. 

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‍Get in touch today for a free quote or even coffee with me to discuss your business aspirations.

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Let's grab a coffee.